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Running Lean: Iterate from Plan A to a Plan That Works

Running Lean: Iterate from Plan A to a Plan That Works

  • Downloads：8388
  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2021-07-13 08:54:37
  • Update Date：2025-09-06
  • Status：finish
  • Author：Ash Maurya
  • ISBN：1449305172
  • Environment：PC/Android/iPhone/iPad/Kindle
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Summary

We live in an age of unparalleled opportunity for innovation。 We’re building more products than ever before， but most of them fail—not because we can’t complete what we set out to build， but because we waste time， money， and effort building the wrong product。

What we need is a systematic process for quickly vetting product ideas and raising our odds of success。 That’s the promise of Running Lean。

In this inspiring book， Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture， based on his own experience in building a wide array of products from high-tech to no-tech。 Throughout， he builds on the ideas and concepts of several innovative methodologies， including the Lean Startup， Customer Development， and bootstrapping。

Running Lean is an ideal tool for business managers， CEOs， small business owners， developers and programmers， and anyone who’s interested in starting a business project。


Find a problem worth solving， then define a solution
Engage your customers throughout the development cycle
Continually test your product with smaller， faster iterations
Build a feature， measure customer response， and verify/refute the idea
Know when to "pivot" by changing your plan’s course
Maximize your efforts for speed， learning， and focus
Learn the ideal time to raise your "big round" of funding

Get on track with The Lean Series
Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed。

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Reviews

Jonathan Lupa ，

I'm not sure who I would recommend this to directly， however， if you are thinking about kicking off a startup， and want some well tailored methodologies to follow to drive learning and transformation ahead of market fit， this book gives them。 In this way it's highly valuable。It also riffs on and advocates the lean canvas idea which the author created， which I've found invaluable in many projects to drive alignment if nothing else。 That tool is highly recommended （and free） regardless of your eng I'm not sure who I would recommend this to directly， however， if you are thinking about kicking off a startup， and want some well tailored methodologies to follow to drive learning and transformation ahead of market fit， this book gives them。 In this way it's highly valuable。It also riffs on and advocates the lean canvas idea which the author created， which I've found invaluable in many projects to drive alignment if nothing else。 That tool is highly recommended （and free） regardless of your engagement with this book。 。。。more

Yong Enming ，

Great practical read

Diana ，

In comparison to Lean Startup， this is a much more concise， concrete and actionable book。 Anyone interested in Lean would be better off skipping Lean Startup by Ries altogether and directly jumping to this one。Nevertheless， I personally think the Lean approach lets you create a predictable product in a non-radically segmented market， which is worth of， say， 50 to 100M in the end。 It is， however， not the right method to build a unicorn or an iconic product， which requires a more radical and uniqu In comparison to Lean Startup， this is a much more concise， concrete and actionable book。 Anyone interested in Lean would be better off skipping Lean Startup by Ries altogether and directly jumping to this one。Nevertheless， I personally think the Lean approach lets you create a predictable product in a non-radically segmented market， which is worth of， say， 50 to 100M in the end。 It is， however， not the right method to build a unicorn or an iconic product， which requires a more radical and unique approach。 Either way， it is a useful book to read through。I'm speaking from experience as a tech founder of a venture-backed SaaS startup。 。。。more

Dr A S Menon-Johansson ，

Simple， clear and actionable This is an excellent short read for entrepreneurs at any stage of their journey to support learning and measurement of their endeavours。

Moritz ，

This book let you look deep into the life of startups and let you understand what obstacles they face。 It was helping me understanding the bigger picture a little better。 So I recommand it to everyone， who is entereing startup spheres and needs a little more deeper understanding about the processes。

Mima Amie ，

This book is amazing， ash mayura brings other looks to business model canvas， really worth to check it out

Luca Faiß ，

If you are planning on founding your own company or you are just trying to advance in your job or company I consider this a must read。It is certainly not a silver bullet but it provides a detailed guideline on idea generation and validation， outlines how to conduct solution and problem interviews， build an mvp， setting up metrics and building a conversion dashboard。 Furthermore it also helps to better understand when a company has reached Product/Market Fit and when's a great time to focus on sc If you are planning on founding your own company or you are just trying to advance in your job or company I consider this a must read。It is certainly not a silver bullet but it provides a detailed guideline on idea generation and validation， outlines how to conduct solution and problem interviews， build an mvp， setting up metrics and building a conversion dashboard。 Furthermore it also helps to better understand when a company has reached Product/Market Fit and when's a great time to focus on scaling。 The Running Lean Methodology is versatile and helpful not only to found a start up， but also to approach life more effective and establish an entrepreneurial way of thinking。 。。。more

J。 Atticus Steinmetz ，

So far， this book has done more for me as an entrepreneur than any other "entrepreneurship book"。 The reason is simple， it's written in the very style it preaches。 The book itself is lean。 Once I finished reading my copy （which is now filled with highlights and sticky tabs） I could begin treating it less like a book and more like a playbook。 I refer to it constantly like a field manual whenever I'm in need of guidance。 So far， this book has done more for me as an entrepreneur than any other "entrepreneurship book"。 The reason is simple， it's written in the very style it preaches。 The book itself is lean。 Once I finished reading my copy （which is now filled with highlights and sticky tabs） I could begin treating it less like a book and more like a playbook。 I refer to it constantly like a field manual whenever I'm in need of guidance。 。。。more

Caleb Kai Lim ，

It is essentially a concise guidebook of know-hows for startups to succeed。 Some chapters are really helpful and I have managed to make bookmarks on some topics that for sure I will be revisiting。 I especially enjoy that the author has stuck to the same examples （his own startup， Cloudfire， for example） throughout the book， it is even easier this way for readers to learn step-by-step。

Bernd ，

I've read about half way through， then shelved it。The little interesting information is all contained in chapter 1。 The rest of the book is just an inflated repetition of chapter 1。 This is no surprise， since the author said himself that he wrote chapter 1 initially， and the rest only after proving interest。The author is a blogger without any successful background。 No， a weak book and yet another file hoster aren't enough to teach universal theories for big startups。 The book is merely a repetit I've read about half way through， then shelved it。The little interesting information is all contained in chapter 1。 The rest of the book is just an inflated repetition of chapter 1。 This is no surprise， since the author said himself that he wrote chapter 1 initially， and the rest only after proving interest。The author is a blogger without any successful background。 No， a weak book and yet another file hoster aren't enough to teach universal theories for big startups。 The book is merely a repetition of already existing ideas like Lean Startup， which are just rephrased over and over multiple times。The author's writing style is weak at best。 You can hear the over exaggerated tone of a blogger， which artificially praises the discovery of "rules"。 Most of the words are fluff and useless。I can't recommend anyone reading this book。 It's wasted time better spent working。 。。。more

Frida Sjöberg ，

Read for school， but was actually really interesting and provided a bunch of hands-on tips！

Jeff Ski Kinsey ，

This is a must read for those looking to do their first or second startup。The introduction to things you MUST do and things you MUST NOT DO is invaluable。As is the Lean Canvas。"I don't get out of bed in the morning without a Lean Canvas to guide me。"—Jeff 'SKI' Kinsey This is a must read for those looking to do their first or second startup。The introduction to things you MUST do and things you MUST NOT DO is invaluable。As is the Lean Canvas。"I don't get out of bed in the morning without a Lean Canvas to guide me。"—Jeff 'SKI' Kinsey 。。。more

Merlin Zuni ，

A great introduction to the lean process。

Vincit-Lee Lloyd ，

Concise and to the point。 Very good methodology discussed in the book

Peter ，

Running Lean presents a framework for testing early stage business hypotheses through the Lean Canvas method。 The model's focus on customer problem solutions makes it one of the most efficient start-up evaluation tools。 Running Lean presents a framework for testing early stage business hypotheses through the Lean Canvas method。 The model's focus on customer problem solutions makes it one of the most efficient start-up evaluation tools。 。。。more

Frederico Andrade ，

Amazing book。 It gets the "lean" a few steps further。 Concise， practical and organized way of thinking about startups， its levels of maturity and respective strategies， directions and goals。 Amazing book。 It gets the "lean" a few steps further。 Concise， practical and organized way of thinking about startups， its levels of maturity and respective strategies， directions and goals。 。。。more

Tomioka Isao ，

This must be the 1st book you should read after you reading "the blue book" and "the blue book" by Eric Ries， as Eric himself asked Ash to write it to make this book a practical guidance。it is interesting for me to find out， Ash asked to the lean startup community to review his MVP of this book - a summery and agenda of it - to determine the scope and contents of it。 Good for him， for sure， he is a professional lean startup builder！Of course Eric's books are magnificent introduction to the lean This must be the 1st book you should read after you reading "the blue book" and "the blue book" by Eric Ries， as Eric himself asked Ash to write it to make this book a practical guidance。it is interesting for me to find out， Ash asked to the lean startup community to review his MVP of this book - a summery and agenda of it - to determine the scope and contents of it。 Good for him， for sure， he is a professional lean startup builder！Of course Eric's books are magnificent introduction to the lean startup framework for both startups and corporate startup guys。 However， a reader of his books could wonder;"OK， Eric， thank you for showing me the innovation accounting could work for us。 But， 。。。。 what would be my next step？！！"In that kind of situation， this will help you a lot！！ 。。。more

Julian Cote ，

Very practical， if you want to start a business it could help you （its important to say that the book is focus on products， not services）。 The main idea is the validation of the business in 3 phases: previous the launch， during and after。Also it explains you the canvas model and its application step by step。

Alex ，

Very practical book on lean framework。 Highly recommended。

Adrien SALES ，

Very progressive book。 The book details the whole progression from the very beginning to the monetization phasis。 It provides a lot of "simple" tools: at the end of the reading， you really get a complete toolkit you can refer to later。 Although， the examples apply to a real case so it's really easy to project yourself on how to use the tools in real life。There also are great and very inspiring quotes and a very interesting bibliography， even sometimes pointing to free eBooks like "Dont just roll Very progressive book。 The book details the whole progression from the very beginning to the monetization phasis。 It provides a lot of "simple" tools: at the end of the reading， you really get a complete toolkit you can refer to later。 Although， the examples apply to a real case so it's really easy to project yourself on how to use the tools in real life。There also are great and very inspiring quotes and a very interesting bibliography， even sometimes pointing to free eBooks like "Dont just roll the dice" （Neil Davidson）。I highly recommand this book， to read it from start to the beginning at first， then to pick tools and strategies later during the product developement lifecycle。 。。。more

Gökhan Başaran ，

A good read about lean methodology。 Mainly focuses on software related start-ups。

Bernardo Henríquez ，

La obra de Maurya es un maridaje entre los métodos de Steve Blank y Eric Ries （como reza en la regla número 2 del Customer Development Manifesto）。 Y aunque los procesos de una startup sean iterativos en vez de lineales， se desarrollan como si lo fueran， y está explicado con un detalle y unas ilustraciones que ayudarían a construir el proceso hacia el product/market fit mucho más efectivamente。El proceso que plantea comprende tres meta-principios:1: Lay out your plan A: muestra el Lean Canvas （un La obra de Maurya es un maridaje entre los métodos de Steve Blank y Eric Ries （como reza en la regla número 2 del Customer Development Manifesto）。 Y aunque los procesos de una startup sean iterativos en vez de lineales， se desarrollan como si lo fueran， y está explicado con un detalle y unas ilustraciones que ayudarían a construir el proceso hacia el product/market fit mucho más efectivamente。El proceso que plantea comprende tres meta-principios:1: Lay out your plan A: muestra el Lean Canvas （una adaptación del BMC que incluye cuadros de Problema， Solución y Key metrics al lado izquierdo）， y explica las opciones para llenar cada cuadro。 2: Identify the riskiest parts of your model: Define los tres riesgos a mitigar en la búsqueda del modelo de negocios （product， customer y market） y explica cómo se mitigan estos siguiendo los cuatro pasos del proceso Understand Problem， Define Solution， Validate qualitatively， validate quantitatively。 Lo chévere es que a través de las entrevistas de problema y solución se mitiga un paso de LOS TRES RIESGOS。3: Sistematically test your plan: Aquí aprendí sobre los subfunnels y que los experimentos se tienen que llevar a cabo teniendo en cuenta velocidad， enfoque y aprendizaje。 El último capitulo en esta sección expone el método de Sean Ellis para descubrir si se ha hallado o no el Product/Market fit （por lo que la posición de este libro en el mapa podría estar errónea y debería arreglarse。 。。。more

Lenn Chen ，

It’s a good starting book for considering becoming an entrepreneur。 It goes every essential step and explains it through his example。

Chaitali ，

The author really sums up the purpose of this book in the introduction page。 “Running lean is a systematic process for iterating from Plan A to a plan that work， before running out of resources。”This book provides a great framework for entrepreneurs and product managers。

Louis Korczowski ，

Après avoir lu "Lean Start-Up" d'Eric Ries， j'étais convaincu idéologiquement que l'approche était importante et utile。 Cependant， impossible de traduire Eric Ries en recette effective。 Et voilà， quelques mois plus tard je tombe par hasard sur ce livre sur GoodReads alors que je suis justement en train de monter ma start-up。 Ce fut une révélation。 Ce livre est d'une clarté et une structure rare。 Une véritable mine d'or organisée par stade de maturation de la start-up。Vous avez déjà prouvé que vo Après avoir lu "Lean Start-Up" d'Eric Ries， j'étais convaincu idéologiquement que l'approche était importante et utile。 Cependant， impossible de traduire Eric Ries en recette effective。 Et voilà， quelques mois plus tard je tombe par hasard sur ce livre sur GoodReads alors que je suis justement en train de monter ma start-up。 Ce fut une révélation。 Ce livre est d'une clarté et une structure rare。 Une véritable mine d'or organisée par stade de maturation de la start-up。Vous avez déjà prouvé que vous aidez des gens ？ Bravo， il y a toute un chapitre concentré sur la croissance。 Cependant， là où ce livre brille est dans la description étape par étape de la période pour trouver ce qui va aider vos clients :- entretien centré problème- entretien centré solution- entretien d'évaluation du MVPTout cela est décrit précisément， des les détails， avec des exemples et des fiches d'aide。Félicitations。 J'en ai acheté un à mon associé。Je suis juste très étonné que je n'ai pas entendu parler de ce livre plus tôt。 。。。more

David Carpinteiro ，

I've probably red this book with the wrong idea in mind。 My purpose was to learn Lean as a methodology for project management and if this is what you have in mind this would be the wrong book for you。If instead you have an idea for a product and you don't know where to start or if you should start or you already did some training's on entrepreneurship and you feel that something else is missing then， this is definitely the right book。Found all the theory very straight forward， with very clean an I've probably red this book with the wrong idea in mind。 My purpose was to learn Lean as a methodology for project management and if this is what you have in mind this would be the wrong book for you。If instead you have an idea for a product and you don't know where to start or if you should start or you already did some training's on entrepreneurship and you feel that something else is missing then， this is definitely the right book。Found all the theory very straight forward， with very clean and objective examples based on companies/products where the author intervened。 Lots of resources and extra references are also provided。 Basically you have everything you need to start prepping to launch a successful product。As I stated before， I red with the wrong purpose in mind， but nevertheless it was less interesting and will definitely use some of the resources and ideas in my daily work as a PM since I feel some can be used。 。。。more

Ben Bradbury ，

I read the first half of this book on designing experiments。 Highly actionable， almost to a fault。 The book is a product of its lesson， as it was built on lean iterative principles。 Great primer on systematically removing bottlenecks + mitigating risk in your business。

Pulak （Nick） Khurana ，

A must read for every entrepreneur， especially in tech startups。Although luck， timing （which is a part of luck） and idea， in my opinion， play a huge role in startups， the advice from Maurya will save you a lot of wasted time and effort working on the wrong things。

Jose Sanchez ，

Es una buena guía paso a pasoAsh captura de una menta pragmática como poder llevar una startup a un escenario rentable， además establece parámetros sencillos para hacerlo

Maksim ，

No water and no waste， only useful information。

Reference

google book https://www.google.com/search?tbm=bks&q=Running Lean: Iterate from Plan A to a Plan That Works

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Running Lean: Iterate from Plan A to a Plan That Works&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Running Lean: Iterate from Plan A to a Plan That Works&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0